Business signage produces accidental comedy in a predictable way: a trading name that reads perfectly on a letterhead breaks when it is set in capitals, split across two lines, or abbreviated to fit the available frontage. Sign writers work to the width of a building, and the line break is often decided on site rather than by the owner.
The same applies to older signs read by later eyes. Words shift meaning, an ordinary trade term becomes a euphemism, and a company that has traded under a name for generations is the last to notice. Photographs of this kind are kept as a record of ordinary street lettering rather than as a comment on any business. This entry is part of the image archive; the original author is not recorded.
Always open
Hell, Michigan
50 beautiful girls...
Duh
Hand car wash
Mr Toskana had an expensive divorce, so sale now on!
Drive carefully
Egyptian road sign